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Hi, I am Soyoung Park!

After spending over 12 years climbing the corporate ladder, I hit a wall—limited growth opportunities, ineffective management, and a work-life balance that was more work than life. Frustrated and feeling stuck, I decided it was time for a change. I decided to document my journey to find the best coaching services to help others like me overcome similar challenges.

The Best Coaching Services in 2024

My Journey to Finding the Right Coaching Service

✍️ My rankings:

After a decade in my field, I hit a professional plateau. Limited growth opportunities and lackluster management left me feeling stuck. Balancing my career ambitions with personal well-being became a constant struggle. I knew I needed a change but didn't know where to start.

Seeking guidance, I turned to career coaching services. The challenge was finding the right one to address my specific needs: transitioning to a new industry, advancing my career, and achieving better work-life balance. To save you the legwork, I've reviewed five coaching platforms that stood out:

1. Jobtest.org ⭐

2. LinkedIn Career Coaching

3. BetterUp

4. Bark

5. the Muse

My coaching journals and evaluation notes I've taken throughout my process.

🧪 How I Evaluated Each Coaching Service

Finding the right career coaching service felt like navigating a maze—so many options, each promising transformative results. To cut through the noise and provide you with genuine insights, I took a systematic approach in reviewing each platform. Here's how I did it:

I concentrated on coaching services that cater specifically to mid-career professionals facing:

  • Limited Growth Opportunities
  • Poor Management Environments
  • Work-Life Balance Struggles

I excluded services that were too general or aimed primarily at entry-level job seekers. My goal was to find platforms that address the unique challenges we face at this stage in our careers.

Over several months, I immersed myself in each service. Here's what that looked like:

  • Initial Consultations: I scheduled introductory calls or sessions to gauge their responsiveness and professionalism.
  • Personal Coaching Sessions: I engaged in multiple coaching sessions with each platform to assess the quality and relevance of their advice.
  • Resource Evaluation: I reviewed any supplementary materials provided, such as workbooks, webinars, and articles.
  • Customer Service Interaction: I tested their support teams by asking questions and noting the speed and helpfulness of their responses.

✅ The criteria I based my scores on:

1️⃣ Expertise of Coaches
  • Qualifications: Certifications and professional backgrounds.
  • Experience: Years in coaching and familiarity with my industry.
  • Approachability: Ability to build rapport and communicate effectively.
2️⃣ Personalization
  • Customized Plans: Tailoring strategies to my special goals.
  • Flexibility: Willingness to adjust methods based on my feedback.
  • Relevance: Providing advice that directly addresses my challenges.
3️⃣ Effectiveness
  • Goal Achievement: Progress made toward my career objectives.
  • Practical Tools: Actionable strategies and resources provided.
  • Long-Term Value: Skills and insights that benefit me beyond the coaching period.
4️⃣ Accessibility
  • Scheduling: Ease of booking sessions that fit my timetable.
  • Platform Usability: User-friendly interfaces and tools.
  • Communication Channels: Availability via phone, video call, or messaging.
5️⃣ Value for Money
  • Cost Transparency: Clairty of pricing and any additional fees.
  • Service Quality: Level of support relative to the price.
  • Return on Investment: Career benefits gained versus money spent.
6️⃣ Additional Support
  • Community Access: Forums or networks to connect with other professionals.
  • Continued Learning: Access to workshops, webinars, or courses.
  • Follow-Up: Post-coaching check-ins or resources.

The best coaching service:  

Jobtest.org

★  Winner  ★
4.8/5

❤️ What I love about it:

  • The robust onboarding quiz eliminated the need for a 'get-to-know' session, ensuring every moment of the paid session was fully utilized.
  • Highly personalized coaching with an exceptional coach-match—I was paired with a specialist who guided me through my career transition. (The onboarding quiz works like magic!).
  • 100% money-back guarantee: While I was thrilled with every session, their satisfaction guarantee gave me peace of mind by minimizing any risk.
  • High success rate with a results-driven approach: Jobtest.org boasts a 99% success rate in securing interviews for clients within three months of coaching, which I found incredibly impressive.
  • One-stop solution: Jobtest.org helped me explore, pursue, and land my dream job, offering tools and coach guidance every step of the way.
  • It wasn’t therapy. Unlike other coaching services who offered quasi-therapy sessions, Jobtest.org was focused on moving me from point A to B, with my coach keeping me grounded.
  • Free premium report access (valued at $99): The coaching session includes a detailed report analyzing your work personality, strengths, and ideal work environment—insightful and spot-on.
  • No subscription required: Unlike other services, Jobtest.org let me choose without forcing a subscription, which I really appreciated (every business should do this, IMO).

🧐 What could be better:

    • Limited access to their invite-only talent agent service: They match you with an agent (recruiter) to circulate your resume within their network. I got access late in my subscription, but it would be better if it were offered earlier and more widely advertised.

    Tip: Use JOBTESTCOACHING10 to get 10% OFF your first session.

    ⭐  Overall rating 4.8/5

    My absolute favorite! Jobtest.org checked all my boxes for career coaching services aimed at professionals seeking significant growth and change. Their personalized approach, expert coaches, and practical tools made it an exceptional experience from start to finish.

    I worked with Julie, and she was incredible!

    1️⃣ Expertise of Coaches

    Jobtest.org's coaches are in a league of their own (they accept less than 1% of the coaches). My coach came with both professional certifications and years of hands-on experience in renewable energy (my industry), which made the advice feel not just theoretical but practical and actionable. It was clear from the start that the coach not only understood the nuances of my industry but also knew how to align those insights with my career goals. Beyond qualifications, the personal touch really stood out. My coach was approachable, easy to talk to, and made every session feel like a collaborative effort rather than just a one-sided conversation.

    2️⃣ Personalization

    One of the biggest highlights was how personalized the entire experience felt. Jobtest.org's onboarding quiz didn’t just spit out a random coach—it paired me with someone perfectly aligned with my goals and challenges. From the first session, everything was tailored to me. We started with a strategic plan that fit my transition into consulting and adjusted it over time as new challenges arose. I never felt boxed into a rigid coaching framework; instead, the sessions evolved based on feedback and progress, making each step forward feel meaningful. Every recommendation from my coach felt relevant, whether it was advice on how to position myself for new roles or how to fine-tune my resume for specific opportunities.

    The coach matching was solid (I rematched for demonstrative purposes only), and the booking was easy.

    3️⃣ Effectiveness

    The results spoke for themselves. Within the first month, I secured three interviews, and just six weeks later, I landed a new role with a 20% salary increase. What really set the experience apart, though, was the focus on practical outcomes. Each session included actionable tools—like email templates for networking, scripts for salary negotiation, and customized mock interviews that mirrored the real thing. Even beyond the immediate results, I came away with a new mindset and skills I know I’ll use throughout my career. It wasn’t just about getting the next job; it was about long-term growth and learning how to navigate future transitions with confidence.

    My LinkedIn views increased by 40% after implementing the LinkedIn optimization and networking strategies.

    4️⃣ Accessibility

    The accessibility of Jobtest.org's platform was another big win. Booking sessions was simple, with plenty of time slots that fit my schedule—even last-minute adjustments were easy to handle. The platform itself was intuitive and user-friendly, with everything from session bookings to post-session notes neatly organized. My coach was also incredibly responsive, available through chat, email, or video calls whenever I needed quick advice between sessions. I never felt like I was left hanging or waiting too long for a response.

    5️⃣ Value for Money

    Jobtest.org offers incredible value for the price. I appreciated their upfront pricing structure, with no hidden fees or surprises along the way. The quality of coaching I received easily justified the cost, and the 100% money-back guarantee gave me peace of mind when I first signed up. The pay-as-you-go model was a refreshing change—there was no pressure to commit to a subscription, which made the entire process feel more flexible and client-centered. In the end, the career benefits I gained, including increased clarity, confidence, and a higher salary, far outweighed the cost of the sessions.

    6️⃣ Additional Support

    Jobtest.org didn’t just stop at coaching—they offered a range of additional resources that made the experience even more valuable. I loved the access to exclusive networking forums where I connected with other professionals and gained further insights. They also provided webinars and workshops that complemented my coaching sessions perfectly, although I would have liked to see more options aimed at executive-level professionals. The post-coaching follow-up was an unexpected but much-appreciated touch—my coach checked in even after my sessions were completed to ensure I was staying on track with my goals.

    They sent me a Yeti mug to celeberate, when I landed my dream job! 😍
    4.1/5

    ❤️ What I love about it:

    • Integrated Profile Optimization: The coaching includes useful LinkedIn profile tweaks that improve visibility with recruiters. It’s convenient if you’re focused on boosting your online presence.
    • Access to Coaches with Industry Experience: Some coaches have worked in specialized fields like tech and finance, bringing insights relevant to those sectors.
    • Networking Advice: Coaches provide tips on building meaningful connections on LinkedIn, which can be helpful for those unfamiliar with networking.
    • Supplementary Resources: After sessions, clients can access self-paced courses on LinkedIn Learning, adding value to the overall experience.
    • Brand Recognition: The association with LinkedIn offers a sense of credibility and trust, especially for those new to career coaching.

    🧐 What could be better

    • Inconsistent Coach Availability: Scheduling sessions can be tricky if you’re in a niche industry or need a coach quickly. Some users have reported limited flexibility in finding time slots.
    • Subscription Requirements: To access premium coaching options or resources like LinkedIn Learning, you need a LinkedIn Premium subscription ($59/mo), which adds to the overall cost.
    • Minimal Accountability Post-Sessions: Once sessions end, follow-up support is limited, leaving clients without ongoing motivation or accountability to stay on track with their career goals.
    • No Money-Back Guarantee: There’s no clear refund policy if the service doesn’t meet expectations, adding some financial risk.

    ⭐  Overall rating 4.1/5

    While LinkedIn Career Coaching has its advantages, my experience felt more transactional than a transformative journey. It works well for those who need fast, practical improvements for their job search, but if you’re seeking long-term guidance or deep personal growth, the service may leave you wanting more.

    1️⃣ Expertise of Coaches

    The coach I worked with had solid experience in the tech sector, which helped me fine-tune my LinkedIn profile and resume. That said, I noticed some inconsistency—finding a coach who really aligned with my needs took a bit of searching. I appreciated their advice on the job hunt, but I felt like the coaching stayed very task-oriented. For someone like me, who’s focused on both career advancement and long-term planning, the conversations felt somewhat limited.

    2️⃣ Personalization

    The sessions were customized to my LinkedIn profile and short-term career goals, but I found the structure a bit rigid. It felt like my coach was following a checklist rather than responding dynamically to my evolving priorities. If you know exactly what you want—like how to get more recruiter visibility—this service will likely suit you. However, when I tried to explore bigger career shifts, the advice felt surface-level, leaving me wishing for more flexibility and depth.

    3️⃣ Effectiveness

    I did see results quickly—my profile views increased, and recruiters reached out within a couple of weeks. That said, the coaching felt very focused on immediate wins, like getting interviews, without much emphasis on developing skills for future transitions. It was helpful in the short term, but I found myself wondering how well it would support me in the bigger picture. I needed more than just job search tips; I wanted a strategy for my career trajectory.

    4️⃣ Accessibility

    Booking sessions was easy enough, but finding availability with a coach who matched my needs took longer than I expected. I also found myself wishing there were a mobile app for quick scheduling and session reminders—managing everything through emails wasn’t as convenient as I’d hoped. The communication worked well over video, but I would have appreciated more flexibility in how we connected, like quick chat options between sessions.

    5️⃣ Value for Money

    The initial cost felt reasonable, but it became clear that to unlock more value—like access to premium features—I’d need a LinkedIn Premium subscription. Without that, the coaching felt limited. I also noticed that there wasn’t a money-back guarantee, which made me hesitant initially. While the coaching provided value for short-term needs, it didn’t quite justify the long-term cost for someone like me who was looking for deeper career transformation.

    6️⃣ Additional Support

    The access to LinkedIn Learning courses was a nice bonus, but it felt a bit disconnected from the coaching sessions themselves. After my sessions ended, there wasn’t much follow-up, and I found myself struggling to maintain momentum without ongoing support. For someone like me, accountability and follow-through are essential, so I felt a bit let down in that regard. If you’re the type of person who thrives with just a little nudge, it might work fine, but I found I needed more to stay on track.

    3.9/5

    ❤️ What I love about it:

    • Wide Range of Coaches: It was nice to have access to many coaches across different fields, and I liked that switching coaches was an option if things didn’t click initially.
    • Focus on Well-being and Productivity: The platform doesn’t just concentrate on professional development; it also emphasizes personal well-being, which helped me feel more balanced.
    • Curated Resources: The extra reading materials and content paths were a nice addition, giving me something to explore between sessions.
    • User-Friendly Platform: The scheduling system was easy to navigate, and calendar sync made it simple to keep track of my sessions.

    🧐 What could be better

    • Inconsistent Coach Matches: Finding the right coach took longer than I’d hoped, and the coaching quality varied depending on the coach.
    • Limited Personalization: The sessions followed a predefined structure that sometimes felt rigid, making it harder to address evolving career challenges.
    • Overwhelming Amount of Content: The extensive resource library is helpful, but it can feel like too much to manage without clearer guidance.
    • Subscription Lock-In: The ongoing subscription model felt a bit restrictive, especially with no refund policy. It’s a commitment you need to be comfortable with.
    • Minimal Post-Coaching Accountability: Once the sessions ended, I missed having regular follow-ups to help keep me on track with my goals.

    ⭐  Overall rating 3.9/5

    BetterUp offers solid coaching for professionals focused on personal growth and leadership development. It’s great for those looking to sharpen specific skills or improve their well-being, but the experience left me feeling like it lacked the depth I was hoping for. The platform shines in structured coaching sessions but doesn’t offer the same level of dynamic, personalized coaching that I’ve experienced with other services.

    1️⃣ Expertise of Coaches

    The coaches on BetterUp’s platform come from diverse backgrounds, and many have impressive credentials, particularly in leadership and wellness coaching. I appreciated that I had the flexibility to switch coaches if I wasn’t satisfied, but finding the right match took some time. The quality of coaching was generally good, but it sometimes felt like a roll of the dice—some sessions were more engaging than others. For someone seeking a more targeted approach, this variability might be a bit frustrating.

    2️⃣ Personalization

    BetterUp provides a structured experience that works well for goal-oriented clients, but I found the coaching style to be somewhat formulaic. While each session followed a consistent framework, it lacked the nuanced adjustments I was hoping for based on my feedback. The platform offers AI-driven insights to guide the process, which is helpful for identifying goals, but it felt more like I was following a system rather than receiving tailored, adaptive coaching that evolves with me over time.

    3️⃣ Effectiveness

    The service was effective for improving specific areas like focus and self-awareness. I noticed improvements in my time management and productivity within a few weeks, and I appreciated the actionable steps provided after each session. However, I found it more suitable for incremental changes rather than transformative breakthroughs. If your goal is to fine-tune your performance or well-being, BetterUp can be very effective. But if you’re navigating a major career shift or need deep strategic guidance, the approach may feel a bit light.

    4️⃣ Accessibility

    The platform makes scheduling sessions easy, and the calendar integration worked well for keeping everything organized. However, I did notice that the availability of some coaches was limited, which made it harder to schedule last-minute sessions. Communication with my coach was mostly through video, which worked fine, but the absence of a dedicated mobile app made it a little less convenient than I’d hoped for day-to-day engagement.

    5️⃣ Value for Money

    The pricing feels reasonable, but it’s important to note that BetterUp uses a subscription model, meaning you need to commit to ongoing sessions. I appreciated the free trial session, which gave me a good feel for the service, but once subscribed, there was no clear refund option. This could be a downside for anyone unsure about long-term coaching. For what it offers—particularly in terms of content and structured guidance—it’s a good value, but not necessarily the most cost-effective choice if you’re seeking deeper, one-on-one coaching over a shorter timeframe.

    6️⃣ Additional Support

    BetterUp provides a wealth of resources, including articles and curated learning paths, which complement the coaching well. However, the amount of material can sometimes feel overwhelming, and I found it challenging to figure out which resources were most relevant to my needs. The follow-up support was minimal once the sessions ended, leaving me without much accountability to maintain the progress I made. If you thrive with a bit of extra hand-holding, you might find yourself wishing for more structured post-session support.

    3.4/5

    ❤️ What I love about it:

    • Wide Variety of Coaches: I appreciated the range of available coaches across different specialties, giving me flexibility in finding someone to suit my needs.
    • Quick Setup: The onboarding process was fast, and I could get in touch with coaches within hours of signing up.
    • Additional Services: Bark isn’t just for coaching—you can find professionals for a range of other needs, which is helpful if you like having everything in one place.
    • Pay-as-You-Go Flexibility: Not being tied to a subscription made it easier to try different services without a long-term commitment.

    🧐 What could be better

    • Inconsistent Quality Control: The platform’s hands-off approach means coaching quality varies, and finding the right coach can feel like trial and error.
    • No Integrated Coaching Tools: Unlike more specialized coaching platforms, Bark lacks features like progress trackers or automated reminders, making it harder to stay organized.
    • Limited Follow-up Support: Once the session ends, it’s up to you to maintain momentum—there’s no built-in accountability.
    • Risky Payment Model: Paying for leads without any guarantee of success adds uncertainty, especially compared to platforms with clear refund policies.
    • Overwhelming Choice: With so many professionals offering different services, it can be difficult to narrow down the right option without clearer guidance.

    ⭐  Overall rating 3.4/5

    Bark offers an accessible way to connect with coaches across a variety of fields. While the platform can be useful for quickly finding professional help, the experience felt more like browsing a directory than engaging in a curated coaching journey. It’s a solid choice if you need short-term help, but it might leave you wanting more if you’re looking for deep, personalized career coaching.

    1️⃣ Expertise of Coaches

    The platform boasts a wide network of coaches with varied backgrounds, from life coaching to executive support. However, the lack of thorough vetting means the coaching quality can vary significantly. I had to sift through multiple profiles and spend time finding someone who really fit my needs. While the availability of different expertise is helpful, it’s easy to feel overwhelmed by the sheer number of options without much guidance.

    2️⃣ Personalization

    Bark’s coaching is built more for breadth than depth. The platform acts as a middleman, letting you connect with available coaches but leaving much of the work to you—finding the right fit, negotiating terms, and setting expectations. While the service promises tailored coaching, I found the process more transactional, with limited follow-up to adapt the sessions to my evolving goals.

    3️⃣ Effectiveness

    If you know exactly what you need—like help with interview prep or goal-setting—Bark’s coaches can provide quick, useful guidance. I did find it effective for immediate problem-solving, but it didn’t offer the kind of sustained, strategic support I was hoping for. The experience felt more like hiring a contractor for a task than embarking on a transformative coaching journey.

    4️⃣ Accessibility

    The platform makes it easy to book coaches, with many professionals available on short notice. However, scheduling and communication are entirely managed between you and the coach, without much platform oversight. While it’s convenient, the absence of integrated tools like reminders or a progress tracker made it harder to stay on top of things.

    5️⃣ Value for Money

    Bark operates on a credit system, meaning you pay to contact potential coaches, which adds an extra layer of cost. While this approach offers flexibility, it can also be frustrating since there’s no guarantee that the lead will convert into a successful coaching relationship. Compared to platforms with subscription models, this felt a bit risky and less predictable in terms of investment. There’s also no clear refund policy, so you’re on your own if the coaching doesn’t meet expectations.

    6️⃣ Additional Support

    Bark provides access to a broad range of services beyond coaching, which is a nice bonus, but it also means the platform isn’t specialized. The lack of structured follow-up or consistent post-session support left me feeling that I was missing out on accountability. If you’re someone who thrives with ongoing check-ins or detailed progress tracking, you might find this service somewhat lacking.

    2.9/5

    ❤️ What I love about it:

    • Excellent therapist quality
    • Diagnosis was very detailed
    • Customer service was professional and helpful

    🧐 What could be better

    • Pricing and insurance were both very vague
    • Limited availability compared to other services

    ⭐  Overall rating 2.9/5

    The Muse offers a decent coaching experience, especially for professionals looking for quick wins or targeted help like resume reviews or interview preparation. While the service is convenient and provides some helpful insights, it feels more like a well-organized toolkit than a transformative coaching journey. If you know exactly what you need, The Muse can deliver, but it may lack the depth required for those seeking a more comprehensive or evolving career strategy.

    1️⃣ Expertise of Coaches

    The Muse features a diverse roster of coaches, with varying expertise ranging from job search strategy to leadership coaching. I liked the transparency—you can browse different coaches and their specialties before booking a session. However, with three different pricing tiers (Mentor, Coach, and Master Coach), the quality of advice can vary based on the coach’s experience. While my coach had strong credentials, the experience felt task-focused rather than visionary, which might leave some clients looking for deeper strategic insights wishing for more.

    2️⃣ Personalization

    The Muse offers solid, practical customization for short-term needs—whether it’s fine-tuning your resume or sharpening your interview skills. I appreciated that my coach adapted the session to my specific concerns, but the structure felt somewhat pre-set. If you’re aiming for longer-term career development or a more adaptive coaching experience, the service might feel limited. There wasn’t much flexibility to explore broader career pivots beyond the immediate task at hand.

    3️⃣ Effectiveness

    The Muse is effective for quick results. My LinkedIn profile views increased, and I secured interviews shortly after updating my application materials. However, the focus is very much on near-term outcomes—things like getting noticed by recruiters or preparing for an interview. If you’re looking for coaching that helps you grow over time or navigate more complex career decisions, this might not be the right fit. The tools provided were helpful, but I found myself wanting more in terms of follow-through.

    4️⃣ Accessibility

    Scheduling was easy, and I liked that my coach reached out quickly to confirm the session time. However, all communication happens through phone or video calls, and there isn’t a dedicated app to track progress or manage sessions, which would have made the experience more seamless. If you’re juggling a busy schedule, having that extra layer of convenience would be helpful.

    5️⃣ Value for Money

    The Muse’s pricing model is based on individual sessions or coaching packages, which keeps things flexible. However, the cost can add up quickly, especially if you opt for a higher-tier coach. While I found value in the service, the lack of a refund policy for completed sessions adds some risk. It’s a decent investment if you know what you need, but for deeper or ongoing support, other options might provide more bang for your buck.

    6️⃣ Additional Support

    The Muse offers a range of resources, including career advice articles and templates, which complement the coaching well. However, follow-up support was minimal, and I found myself on my own once the sessions ended. If accountability and consistent check-ins are important to you, this might be a drawback. The service is geared more towards solving specific issues rather than building a long-term relationship with a coach.

    Why I Chose Jobtest.org

    When I began my search for career coaching, I assumed I’d end up with one of the big-name providers that everyone talks about. But as I explored my options, I found that many of those companies charged higher fees and provided generic advice that didn’t resonate with my specific goals. I knew I needed something more personalized—something that wouldn’t feel like just another cookie-cutter service.

    Jobtest.org turned out to be exactly what I was looking for. From the moment I took their onboarding quiz, it was clear that they take personalization seriously. Instead of being shuffled into a one-size-fits-all program, I was paired with a coach who had the industry expertise and practical experience I needed to make meaningful progress. Each session was intentional, focused, and perfectly aligned with my goals. I never felt like a number in their system—everything was customized to help me move forward confidently.

    Beyond the coaching itself, the additional tools and resources Jobtest.org provided added even more value. From mock interviews to personalized career reports, every element was designed to empower me at every step of the way. The process didn’t just help me land a new job—it gave me long-term skills and strategies that I can use for future career transitions.

    If you’re serious about taking control of your career, I can’t recommend Jobtest.org enough. Their focus on real results, combined with flexible, subscription-free sessions, makes them an easy recommendation for anyone seeking meaningful career growth.